In-House Consel's Compass by Trey Cox Book Cover With Banner

Insights on High-Impact Litigation, Advocacy, and Communication Strategy

Cox Advocacy Publishing is the home of books exploring modern litigation and what it takes to succeed at the highest levels. Drawing on experience in high-impact disputes and law firm leadership, these works examine both the art and science of advocacy offering practical insight into how lawyers communicate, persuade, and influence outcomes.

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What Readers are Saying

  • “The trial strategies and tactics that worked 10 years ago won't cut it today. Winning the Jury’s Attention provides concrete examples of how to apply each of the seven principles to your presentation in court. Although the book focuses on winning the attention of jurors, I have incorporated the seven principles to persuade judges to find for my clients. Buy it, read it, apply it, and be a more effective advocate for your client."

  • “Winning the Jury’s Attention contains excellent guidance on advocating before a jury. It is very readable with an unpretentious and straightforward style and is loaded with pointers. I particularly like the chapter on jury selection, a very important topic that often is given too little attention in trial handbooks.”

  • “The Jury Rules is an excellent, straightforward primer on what juries really think and how to influence them… As a former federal law clerk and as a litigator, I have seen each of these rules broken by attorneys and it has had a real impact on the outcome on the merits. Some of the rules seem to be the opposite of how many lawyers believe they should conduct themselves, but I have heard similar feedback from jurors in post-trial conferences.”

About Trey Cox

Trey Cox Portrait

Trey Cox is one of the nation's most accomplished trial lawyers and a leading voice in complex commercial litigation. As Co-Chair of the Global Litigation Practice Group and Co-Partner in Charge of the Dallas office at Gibson, Dunn & Crutcher LLP, he has represented companies in some of the most consequential disputes of our time. His clients have included many of the world's most recognizable corporations, and he is regularly called upon to lead trial teams in high-stakes cases where the financial and reputational stakes are enormous.

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Recent Publications

  • In-House Counsel's Compass Book Cover

    In-House Counsel's Compass

    “In-House Counsel’s Compass: Navigating Privilege, Immunity, and Risk in Texas and Beyond” by trial lawyers Trey Cox and Alan Dabdoub is an essential guide for modern general counsel operating in an era of heightened legal exposure and increasingly aggressive litigation tactics.

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  • The Deposition Edge Book Cover

    The Deposition Edge

    “The Deposition Edge” is a practical playbook for litigators who understand that the outcome of a case is often determined long before trial begins. Drawing on decades of experience handling some of the nation's most consequential commercial disputes, nationally recognized trial lawyer Trey Cox explains how and why depositions are one of the most powerful, and often underutilized, tools in litigation.

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  • Mastering Voir Dire Book Cover

    Mastering Voir Dire

    In “Mastering Voir Dire,” trial lawyers Trey Cox and John Adams and jury consultant Jason Bloom explore jury-selection trends and best practices and provide ready-to-use forms, worksheets and questionnaires for trial practitioners.

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News, Articles & Publication Excerpts

News
AI as Evidence: Why General Counsel Must Treat Prompts and Outputs Like Litigation Assets
AI as Evidence: Why General Counsel Must Treat Prompts and Outputs Like Litigation Assets

For chief litigation counsel and general counsel, the real challenge is not whether to allow AI—that’s simply unrealistic at this point in most enterprises—it’s how AI activity is governed, preserved, produced, and ultimately explained under oath. Because in modern litigation, AI prompts, outputs, and usage logs don’t vanish when you X out of the search screen—they are discoverable artifacts that can impact litigation.

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Attention Is Your Most Valuable Resource in Trial
Attention Is Your Most Valuable Resource in Trial

By the time a deposition reaches the courtroom, most lawyers assume the hard work is done. The testimony is locked. The transcript is clean. The video is clipped. But that’s where many cases quietly slip. Because presenting deposition testimony at trial isn’t just about what the witness said. It’s about whether the jury is actually paying attention when they hear it. And attention, more than evidence, is the currency that wins trials.

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For In-House Lawyers, Attorney-Client Privilege Isn’t a Legal Technicality—It’s a Business Strategy
For In-House Lawyers, Attorney-Client Privilege Isn’t a Legal Technicality—It’s a Business Strategy

The role of today’s general counsel looks far different than it did just a decade ago. Corporate legal departments now operate at the center of business strategy, risk management, and decision-making. That evolution brings influence and opportunity along with new risks. Doctrines that protect lawyers and their companies—privilege, work product, and immunity—are no longer background principles. They are frontline tools in high-stakes litigation.

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Speaking Engagements

Trey Cox Speaking Engagements in Crowd

A prolific writer and commentator, Trey Cox has earned a reputation as a leading voice in a range of areas of the law, trial science, business, communication strategies, and technology.

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